The challenge: giving human form to abstract values

SAEF, a leader in business services (security, training, environment), needed to humanize and make accessible its core values, which are complex concepts and often perceived as purely technical. The goal was twofold: to redefine the brand’s storytelling and to organise a high-profile institutional event (Santa Giulia Museum, Brescia) that would elevate corporate communication to a cultural and artistic level.

The solution: “Residenza d’Artista” and the “Casa SAEF” concept

Yoonik conceived and managed the “Residenza d’Artista” project, integrating illustrator Andrea De Santis into the company for a year. This immersive process transformed SAEF’s identity into the visual concept of ‘Casa SAEF’ — a ‘large floating house’ where the pillars of the company (safety, training, environment) become tangible elements. The “Abitare la Sostenibilità” (Living Sustainability) event at the Santa Giulia Museum then presented these creations to the public.

The event culminated in a round table discussion with institutional and cultural figures, positioning art as the new strategic language for communicating sustainability.

The works translate the principles of protection and care into powerful visual metaphors.

The impact: institutional positioning and long-term vision

The project elevated SAEF’s perception beyond that of a service provider, delivering significant results:

• Institutional strengthening: the event at the Santa Giulia Museum and the involvement of representatives from the Lombardy Region consolidated SAEF’s cultural and forward-looking positioning on the issue of sustainability.

• Profound storytelling: the illustration provided SAEF with a distinctive and lasting language, capable of communicating complex values with emotional and symbolic immediacy, creating a bridge between corporate culture and the general public.

• Corporate cultural heritage: De Santis’ works have become a unique visual heritage that continues to inspire the Group’s internal and external communication, demonstrating SAEF’s commitment to promoting safety and sustainability through art.

Key Visual animation by Pumpkins Graphics.