Communicating values beyond the product

Olimpia Splendid, Italian leader in home comfort since 1956, faced a crucial challenge: how to communicate its values of sustainability, innovation, and future vision of living in an innovative and engaging way, going beyond the traditional product-based narrative. In a market increasingly attentive to values, the company was looking for a way to create a deep emotional connection with its audience, positioning itself not only as a provider of solutions, but as a forward-thinking leader on the topic of sustainable living. The goal was to redefine the brand’s storytelling, making it more human and recognizable.

An “Artist Residency” to Personify the Brand.

Yoonik conceived and managed the “Artist Residency” project, transforming Olimpia Splendid’s complex values into a powerful and accessible visual narrative. Our work included:

Scouting and Artistic Partnership: We selected and collaborated with Silvia Bairo, an illustrator whose dreamlike style and passion for sustainability aligned perfectly with Olimpia Splendid’s vision.

Immersive and Co-creative Process: We facilitated a “beautiful creative journey of exchange and sharing” between Olimpia Splendid and Silvia Bairo. The artist immersed herself in the company’s reality in Brescia, talking with employees and observing production processes. This approach ensured that the creations were deeply rooted in Olimpia Splendid’s identity and culture

Creation of Archetypes: From this immersion, Silvia Bairo created seven unique archetypes, each embodying a fundamental value of Olimpia Splendid (e.g., safety, sustainability, innovation) and a specific perspective on “how we will inhabit the future.”

Integrated Communication Support: We helped ensure that the archetype narrative was integrated into Olimpia Splendid’s multi-channel communication campaigns, amplifying the impact of the project online and offline.

 

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Un post condiviso da Olimpia Splendid (@olimpia_splendid)

Interactive Experience at Futura Expo:

We brought the project to the public at Futura Expo, the fair dedicated to the green economy. At the Olimpia Splendid stand, we created an immersive experience with:

> A quiz on archetypes that allowed visitors to discover which character was most similar to their personality, creating a direct and playful connection with the brand’s values.

> An interactive touchless digital wall (with motion sensor), which allowed visitors to “decorate the facade of a building” with illustrations of the archetypes, making the experience even more engaging and cutting-edge.

> The presence of Silvia Bairo to meet the public and share her experience, adding a human and authentic touch.

 

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Un post condiviso da Olimpia Splendid (@olimpia_splendid)

A Deep Connection and a Strengthened Brand.

The “Residenza d’Artista” project has enabled Olimpia Splendid to achieve significant results:

Innovative and Distinctive Storytelling: The transformation of abstract concepts into human archetypes has made Olimpia Splendid’s identity more accessible, memorable, and emotionally resonant for a diverse audience. No longer just a product company, but a partner in dialogue about the future of living.

Exceptional Public Engagement: The interactivity of the quiz and digital wall generated significant engagement at Futura Expo, transforming visitors from passive observers to active participants in the brand narrative.

Strengthened Credibility on Sustainability and Innovation: Presented in a key context such as Futura Expo and through the use of cutting-edge (touchless) technologies, the project consolidated Olimpia Splendid’s positioning as a forward-thinking leader in innovation and sustainability in the home comfort sector.

Brand Authenticity: The artist’s immersion and co-creation ensured that the archetypes were authentic representations of the corporate identity, strengthening trust and credibility.

Video a cura di: Moma Comunicazione