Chiquita Pink October

Year

2023

Client

Chiquita

“Small change, big difference” is the concept Chiquita wants to communicate during the October 2023 global breast cancer awareness campaign: some illustrators from the Yoonik roster tell this story with their artwork.

Gra.phichette, Cheit, Giulia Rosa and Sara Paglia produced four illustrations accompanied by a copy: the artworks depict four different female figures intent on performing breast self-examination, imitating the iconic pose of Miss Chiquita.

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