“Tell me how you behave in the mall and I’ll tell you who you are” is a project by MilanoFiori Center in collaboration with illustrator Gra.phichette to create a number of social media illustrations that, with a touch of irony, tell the story of the characteristics and little quirks of different types of customers. The illustrations, set inside the mall, offer a lively and recognizable depiction of common habits, creating a direct and fun connection with the public.