Genuine Since

Year

2023

Client

Ray Ban

Live performance for the promotion and launch of the new MEGA Wayfarer and MEGA Clubmaster models. A project that involved six illustrators from the Yoonik roster: a tour from north to south involving Italian retailers of the Ray Ban brand.

Live painting events in which the illustrators customized tote bags, which were given away with the purchase of a RayBan model. Doodles, illustrations and words made these moments (and not just the bags!) unique and full of creativity.

Stage 1: Cheit in Rome at La Fabbrica.

Stage 2: Valentina Bongiovanni in Turin hosted by Ottica Bonino.

Stage 3: Beatrice Sacchi in Magenta hosted by Ottica Spartà.


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Stage 4: Cheit in Cosenza hosted by Caruso Moderna.

Stage 5: Juls Criveller in Trieste at Siroki Oftalmica SRL.

Stage 6: Graphichette in Azzano San Paolo from Ottica 76.


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