A celebratory video for 50 years of innovation
Year
2024
Client
Laica
To mark its 50th anniversary, Laica is celebrating its journey of innovation and wellness with a special project combining visual and sound art. To tell the story of this extraordinary evolution, Laica collaborated with illustrator Alan Zeni and composer Paolo Cattaneo to create a video that traces the brand’s history, from its beginnings as a supplier of quality small appliances to becoming a holistic brand dedicated to home wellness.
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The video expresses the essence of Laica through the simplicity of Alan Zeni’s stroke and the evocative power of Paolo Cattaneo’s music. This joint work captures Laica’s growth and commitment to innovative solutions that enrich customers’ daily lives. The video represents an exciting journey that reflects the soul and evolution of the brand, highlighting its mission to promote wellness in every home.
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“This anniversary is a time of reflection and celebration for us. The video we created with Alan Zeni and Paolo Cattaneo is a tribute to our history and a glimpse of our future. We are excited to share this journey with you and to continue to innovate for the well-being of all.” – Laica Italia
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