Residency: i Vignaioli Indipendenti del Trentino
Associazione Agriturismo Trentino, Consorzio Turistico Piana Rotaliana Königsberg, Consorzio Vignaioli del Trentino, Vinifera
Residency is a format organized by Yoonik to tell stories of territories, professions and traditions through the language of illustration. From the 24th to 26th of February 2023, Yoonik was guested by the Consorzio Vignaioli del Trentino, the Associazione Agriturismo Trentino, the Consorzio Turistico Piana Rotaliana Königsberg and Vinifera.
A moment of artistic residency in which illustrators from all over Italy, welcomed and hosted by those who live and promote those territories, come together to spend moments of sociability, discovery and training. With the idea of then returning that set of experiences in the way that best suits them: by drawing them.
Making a contribution to change, building something new, helping the community discover its value and communicating it to guests. The good fortune to live in some of the most beautiful places in the world and to be able to count on family businesses linked to the land and its products.
The illustration takes its cue from these words and tells what lies between the lines. It draws the white spaces.
How did we tell about this experience?
One million followers reached, more than one hundred pieces of content published on the social profiles of Yoonik and our roster.
Lastly, a short documentary to recount the points of view and nuances of this experience, which brought us even closer to those who know nature and its rhythms, and to those who live their work with passion, enhancing the territory. The scents of fruit, grass, flowers and wine contaminated the creativity of our illustrators: laughter, stories and explorations became moments of strong connection.
A profound and authentic way of experiencing art: on canvas and in the land.
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