Illustration and irony


2021, 2022


Mulino Bianco

Timidessen reinterprets Mulino Bianco’s iconic packaging in different communication and marketing occasions.

May 2023.

Timidessen proposes a creative concept that plays on the I RIGOLI/TI RICORDI assonance to ironically stimulate the nostalgia effect. The four illustrations were used to launch the new Mulino Bianco newsletter “I’ll unlock a memory for you”, all with an 80s and 90s theme.

October 2022.

A monstrously sweet Halloween? For the occasion, Timidessen disguised some Mulino Bianco products, transforming them into frighteningly funny creatures.



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