Design the Future





Have you ever thought about how illustration can dress up a shop window?

Fuorisalone 2023: Diari di Brodo customized, during a live performance, the shop window of the Samsonite store in Milan on via S. Pietro all’Orto.


The Fuorisalone proposes a reflection on how we imagine our future, in relation to the uniqueness of the times in which we live: in this context, Samsonite has designed two products that meet the needs of the contemporary traveller: resistance and innovation.

The showcases illustrated by Diari di Brodo are developed with a focus on these two Samsonite products: the Proxis and Ibon suitcases.


The illustration is inspired by the key design points of the Proxis suitcase: rock skin (strong as rock, thin as skin), resistance and innovative geometries. The motifs designed by Diari di Brodo pick up on the shapes of the Proxis shell and surround the product, highlighting it..


This artwork echoes the same features, but is inspired by the rounded shape of the Ibon suitcase closure. The hand of Diari di Brodo creates a sky of planets, in continuity with the planes on the top. The customization was created by drawing inspiration from the color identity and design of the products. The dominant colors are blue and lime combined with other palette colors chosen by the illustrator.

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