Armani Beauty: live portraits for the launch of the new fragrance
Year
2024
Client
Armani Beauty
From September 6th to September 8th, Charlotte Le Bleu collaborated with Armani Beauty to celebrate the launch of the new fragrance “Sì Passione Intense”. The event, hosted at Armani’s pop-up at La Rinascente in Milan, combined the brand’s elegance with the art of illustration, offering an exclusive experience for visitors.
Charlotte Le Bleu did live painting of personalized portraits for attendees, transforming the event into an artistic and engaging moment. The vibrant energy and passion that characterize the fragrance were translated into unique images, amplifying the audience’s experience and underscoring the brand’s sophisticated identity.
“For this Armani Beauty signature event, I tried to capture the strength and elegance of each person through my stroke, creating a link between the fragrance ‘Yes Passion Intense’ and the emotions that a perfume can trigger.”
– Charlotte Le Bleu
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