Alessandra Zaffiro
Hashtag
#visualthinking #graphicrecording #corporate #liveillustration
Styles
Book, Business, Corporate, Digital, Editorial, Infographics, Lettering, Live Performance, Magazine, Portrait, Realistic, Sport, Technology, Travel
Some of the key words that can describe Alessandra are: creativity, nature, making with hands and caring.
She is a person and an artist who deeply loves the act of creating – whether drawing, cooking, or modeling – and who identifies with the slowness and cyclical rhythms of nature. The sea is her element, and often also her most authentic source of inspiration.
Each project for her represents an opportunity to intertwine her passions and shape visual worlds capable of welcoming, telling and thought-provoking.
“For me, illustration is a translation of concepts in order to convey greater usability, to include the diversity of human beings, to bring beauty into our lives. It is a way to express my point of view on things, my way of seeing things.”
Her illustrated world revolves around what she loves and knows deeply.
The topics closest to her heart are the world of specialty coffee – a passion born in her college days and also cultivated professionally, before and during her path in visual facilitation – and everything related to the sea and oceans, which has always been her place of the heart.
Alessandra constantly seeks to intertwine her skills in the art of visual facilitation with these areas, to combine work and passion. Her interests also include sustainability and participatory processes, which are a key part of her approach.
Alessandra’s style is clean, uncluttered, characterized by the use of pastel colors. She happens to experiment with more pop strokes or brighter palettes, but in the end she always returns to choosing soft, delicate tones.
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She likes to create images that convey clarity and harmony, and that can also speak through small details.
“Done is better than perfect.”
This is something Alessandra repeats to herself, especially after an event, when her inner little voice would tell her to redesign it all over again.
“Instead I breathe, trust, and let go. Because there is beauty even in imperfection, and because every thing done is more valuable than the thing only imagined.”
Contacts
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