Gra.phichette created an exclusive illustration used for a limited series of tote bags, gifted to attendees and customized live during the event. Each tote bag visually tells the essence of St-Germain Hugo, celebrating the “Bloom like your St-Germain Hugo” concept with a stroke that evokes freshness and vitality, perfectly in line with the spirit of the brand.

“With this design, I wanted to capture the floral and lively energy that St-Germain brings to the aperitif, transforming it into a storytelling object that attendees can take with them.”

– Gra.phichette