It all began with a brushstroke, a graphic gesture that gave life to the phrase “Always choose with your heart.” The artist’s lettering perfectly captured the brand’s philosophy, inviting every passerby to capture their reflection in a photo.

The project’s creativity then took shape in a series of collectible items: branded compact mirrors, intended as gifts for visitors and customers of the store during Design Week.

On Saturday, April 25, the event reached its climax with a live customization session: Stella, at the store on Via Solferino, personalized the merchandise with her own lettering and illustrations, offering those in attendance a truly unique and special experience.

The precision of the details and the thrill of creating a one-of-a-kind item were captured through the lens of Hélio Gomes: enjoy the video!